GREY MATTER K9
Grey Matter K9 is a clothing line inspired by dogs, wolves and other canines, focused on charity and giving back to those in need. The part of Grey Matter K9 sales goes to animal shelters in a form of food and help. Grey Matter is inspired by intelligence of this species. Grey Matter K9 logo and corporate identity had to represent the essential values of a brand. The client had a clear initial vision and I managed to create the concept that is modern, minimalistic and easily recognizable. The logo incorporates initials of the company GM, company name and slogan in a circle form which represents the mindset of working until you achieve your goals. Color scheme chosen for creating Grey Matter K9 corporate identity – white and dark grey. The whole corporate identity materials were kept neat and minimal.