FRANZONI & CO
The project includes logo design and creating corporate identity for construction and renovation company Franzoni&Co. The company, located in Riga, is known for many large scale construction and renovation projects. The logotype incorporates both the representation of company’s activities (a building) and letter F identifying the business name. Logo design clearly represents the scope of the company. Company name and slogan “Renovation works with no stress” are placed underneath the logotype symbol. Brand new corporate identity complementing the new company logo was created for Franzoni&Co as well. It includes business card, letterhead and e-mail signature – elements which were required by the client. The main color scheme of the logotype and corporate identity is blue with all its shades representing stability, efficiency and highest quality of work. Business cards and letterhead were created using the same color scheme and elements from the logotype in a more corporate style. Whereas e-mail signature includes more graphic elements – photo of a businessman in order to make the presentation of the company via e-mail more vivid and attractive. The client was also presented with logotype usage guidelines and recommendations.