Go Natural is a natural whey protein supplement enriching one’s daily diet with substantial amount of protein. It is ideal for men and women seeking to optimize their body weight as well as daily protein and calories intake. Extracted from grass-fed cows‘ milk, Go Natural is the purest source of protein, containing no artificial ingredients. Go Natural whey protein is not only super nutritious and tasty, but also contains little fat and sugars and helps keeping daily diet nutritious and balanced. Product is targeted at men and women, conscious about their health, fitness and wellbeing. The product is available in flavoured and unflavoured options. Go Natural is the second product in Go Powders line, following the previous muscle mass gainer Go Mass. The main idea of Go Natural whey protein was to differentiate from competitors and create unique packaging concept which would transform the attitude towards fitness supplements. Green and white colour scheme was chosen to capture the natural origin of the product: green represents nature, white – purity and lightness. Green leaves on both sides of the packaging add a nice natural touch to the final design. Soft and elegant typography works well with the overall packaging design. Silver linings add playfulness and help to attract more attention to the product.